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CULTUREX VS MODASH

One platform to run
influencer campaigns,
track your own accounts,
monitor competitors and
build your community.

One platform to run
influencer campaigns,
track your accounts,
monitor competitors &
build your community.

Modash does the first one, and does it well. CultureX does all four on one login, and keeps the scripts, the approvals and the creator’s own submissions on the same board as the campaign.

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CultureX vs Modash
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Brands using CultureX

MahindraNestléDecathlonSnapdealAcerBajaj FinservNoiseTipsFridoBonkers CornerHealthifyMeSupertailsSochAdidasAudiCanonFIFAHondaICICI BankMG MotorOlaSkoda

Modash and CultureX, side by side

What you are buyingCultureXModash
Running the campaign in one place
Yes. Briefs, scripts, approvals, contracts and live posts on one board, with a dashboard where the creator submits the script, the draft and the live link
Partly. A CRM with notes, statuses and an inbox, with briefs and contracts attached as PDFs. Creators get a portal for payments and invoices, but no script or draft approval found
Tracking your own brand accounts
Yes. Growth, content, best posting times, audience credibility and comment sentiment on your own Instagram, YouTube, TikTok and Facebook accounts
No. Modash analyses creator profiles, not your own accounts
Watching competitors and brand mentions
Yes. Benchmark up to 10 competitors, see which creators they work with, and read sentiment on their comments
Partly. Filter creators by the brands they have worked with. No competitor benchmarking or comment sentiment found
Building a creator community you own
Yes. A branded registration page where creators and customers share their profiles, then a member dashboard to search when a brief comes in
No. Influential Fans surfaces creators who already follow you, but there is no registration page or member list you own
India and smaller-city depth
Yes. Built and supported from India, with city and language filters and pricing in rupees
Partly. Indexes Indian creators like any other market, with city-level audience filters on Instagram. No India-specific pricing or support found
Getting quotes from creators
Yes. Bulk email from your own inbox with a quote form. Replies land priced in the media plan
Partly. Gmail or Outlook sync with templates and sequences. Rates come back as email replies and get typed into a custom field
Getting creator contact details
Yes. Public emails and phones on profiles within your monthly profile allowance, plus a verified directory of about 30,000 creators
Partly. Public emails from bios, metered at 150 unlocks a month on Essentials and 400 on Performance
Audience overlap across a shortlist
Yes. Shared and unique followers across the shortlist before you sign
Yes. Unique audience on a saved list, Instagram only
Creators you can search
Yes. 400M+ across Instagram, YouTube, TikTok
Yes. 350M+ across Instagram, TikTok and YouTube, every public account past 1,000 followers
Running client campaigns under your agency's brand
Yes. Your logo, domain, email and platform name, so your client logs into your agency, not CultureX
No. A custom domain for tracking links on Enterprise and an API for building your own tools. No white-label dashboard found
  • Running the campaign in one place

    CultureX
    Yes Briefs, scripts, approvals, contracts and live posts on one board, with a dashboard where the creator submits the script, the draft and the live link
    Modash
    Partly A CRM with notes, statuses and an inbox, with briefs and contracts attached as PDFs. Creators get a portal for payments and invoices, but no script or draft approval found
  • Tracking your own brand accounts

    CultureX
    Yes Growth, content, best posting times, audience credibility and comment sentiment on your own Instagram, YouTube, TikTok and Facebook accounts
    Modash
    No Modash analyses creator profiles, not your own accounts
  • Watching competitors and brand mentions

    CultureX
    Yes Benchmark up to 10 competitors, see which creators they work with, and read sentiment on their comments
    Modash
    Partly Filter creators by the brands they have worked with. No competitor benchmarking or comment sentiment found
  • Building a creator community you own

    CultureX
    Yes A branded registration page where creators and customers share their profiles, then a member dashboard to search when a brief comes in
    Modash
    No Influential Fans surfaces creators who already follow you, but there is no registration page or member list you own
  • India and smaller-city depth

    CultureX
    Yes Built and supported from India, with city and language filters and pricing in rupees
    Modash
    Partly Indexes Indian creators like any other market, with city-level audience filters on Instagram. No India-specific pricing or support found
  • Getting quotes from creators

    CultureX
    Yes Bulk email from your own inbox with a quote form. Replies land priced in the media plan
    Modash
    Partly Gmail or Outlook sync with templates and sequences. Rates come back as email replies and get typed into a custom field
  • Getting creator contact details

    CultureX
    Yes Public emails and phones on profiles within your monthly profile allowance, plus a verified directory of about 30,000 creators
    Modash
    Partly Public emails from bios, metered at 150 unlocks a month on Essentials and 400 on Performance
  • Audience overlap across a shortlist

    CultureX
    Yes Shared and unique followers across the shortlist before you sign
    Modash
    Yes Unique audience on a saved list, Instagram only
  • Creators you can search

    CultureX
    Yes 400M+ across Instagram, YouTube, TikTok
    Modash
    Yes 350M+ across Instagram, TikTok and YouTube, every public account past 1,000 followers
  • Running client campaigns under your agency's brand

    CultureX
    Yes Your logo, domain, email and platform name, so your client logs into your agency, not CultureX
    Modash
    No A custom domain for tracking links on Enterprise and an API for building your own tools. No white-label dashboard found

Checked against modash.io, its help centre and its pricing page in September 2026. Modash changes its plans and limits, so confirm with them before you decide.

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4 suites, 1 platform

Stop chasing data across multiple tools.

  • Influencer Suite: Shortlist from 400M+ creators on audience quality, expected CPE and CPV, unique reach and past brand partnerships, then take the campaign through to the live post.
  • Tracking Suite: Follow your own accounts: growth, which posts and posting times drive results, and whether follower quality is holding up.
  • Listening Suite: Benchmark against competitors, see what is performing in your category, and read sentiment and buying intent in the comments.
  • Community Suite: Give creators and customers a branded page to join, then find advocates there when the next brief comes in.
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14 day free trial. No card needed.

One campaign in CultureX. Scripts get approved, content goes live, and the report builds itself as it happens.
One campaign in CultureX. Scripts get approved, content goes live, and the report builds itself as it happens.

This is why 500+ brands & 100+ agencies love CultureX

Saralita NairSupertailsSaralita NairAssistant Brand Manager, Supertails
CultureX has given us the ability to monitor our brand and competitors in real-time, allowing us to react faster to market shifts.
60%Boost in brand engagementLiveSentiment monitoring
Read Full Case Study
Monish ShahIlluminatiMonish ShahFounder, Illuminati
CultureX has completely transformed how we manage and scale influencer campaigns.
4.5K+Creators managed6.5K+Hours saved
Read Full Case Study
Jitesh JaiswalSyncWyncJitesh JaiswalCo-Founder and CEO, SyncWync
CultureX has revolutionized how we approach influencer marketing.
70%Faster turnaround600+Hours saved
Read Full Case Study
Danish MalikBoomletDanish MalikFounder, Boomlet
CultureX has revolutionized the way we manage influencer campaigns.
6.3K+Creators managed5K+Content pieces tracked
Read Full Case Study
Aatef BhamToggleHeadAatef BhamCo-Founder, ToggleHead
CultureX.AI has made influencer marketing effortless for us at Toggle Head. The AI-powered insights and seamless workflow help us find the right creators quickly and efficiently. A total game-changer!
36K+Creators shortlisted40%Higher ROI
Read Full Case Study
Rahul TamadaTamada MediaRahul TamadaCEO, Tamada Media
CultureX has transformed the way we manage influencer campaigns. The platform's ability to streamline creator management and provide real-time insights has allowed us to make more informed decisions.
3K+Creators tracked210M+Views generated
Read Full Case Study
Naimur Rahman SiddiquiMomentumNaimur Rahman SiddiquiDirector and CEO, Momentum
CultureX helped us cut influencer costs by 25% while maintaining the same reach and engagement. Their AI-powered insights made budget optimization effortless, saving us time and maximizing ROI.
$9M+Budget optimized7K+Influencers worked with
Read Full Case Study
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Modash is cheaper to start. Here's what that buys

CultureX

$999 a month

Growth, billed monthly. Annual billing is $5,994 a year ($499.50 a month). Every plan starts with a 14 day free trial.

  • 14 day free trial, no card required
  • Search, approvals, tracking and monitoring on one plan
  • No monthly cap on profiles you can open
  • Growth costs more than Modash Essentials

Modash

$199 to $499 a month

Then $14,700 a year for Enterprise limits.

  • 300 profile opens a month at entry
  • Payments and affiliates need the $499 plan
  • 0% payout fee up to $10,000 a year
  • Instagram, TikTok and YouTube only

Modash's public pricing page showed $199 a month at entry in September 2026 against a stated normal price of $299, and third party reviews during 2026 cite $299 to $399, so the list price moves. CultureX Growth is more expensive than Modash Essentials on any of those numbers.

What the entry plan covers

300 profile opens, 150 creator emails and 100 tracked creators a month, per Modash's published pricing page in September 2026. Payments and affiliate management need the $499 plan, where the 0% payout fee applies up to $10,000 a year.

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14 day free trial. No card needed.

Switch to CultureX

Influencer marketing is exhausting, let us help you get back your weekends

Your lists, campaign history and relationships took years. We’ll help you move them in and set up a shortlist-to-report flow your team will actually use.

Frequently asked questions

Questions people ask before choosing CultureX

Is the creator data as good as what we get now?

Any profile you open splits its followers into real, mass, suspicious and fellow-influencer accounts, with a score you can reweight around the six metrics that matter to your brief. You also see expected CPE and CPV before you shortlist, and how much audience two creators share before you sign either.

No. The contract is built from the campaign, with the creator’s name, deliverables, payment and go-live date already filled in. The creator signs it in CultureX, and when contracts are switched on for a campaign they cannot reach their dashboard until they have.

They get a link at each stage. The script comes in through it, the contract gets signed there, and the live link comes back the same way, so nobody is chasing screenshots.

Bring your next brief

See the shortlist, the approvals, the contract and the live link land in one place, with your own accounts and your competitors alongside.

14 day free trial. No card needed.

14 day free trial. No card needed.

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