Find creators, then take the campaign from brief to live
Modash gives you plenty to work with when you’re looking for creators. The question is what happens after you’ve picked them.
Free plan. No card needed.
Brands using CultureX
Modash and CultureX, side by side
| What you are buying | CultureX | Modash |
|---|---|---|
| What it costs to start | Yes. Free plan. Paid plans published, from $999 a month | Yes. $199 to $299 a month at entry, published openly |
| Creators you can search | Yes. 400M+ public profiles on Instagram, YouTube and TikTok | Yes. 350M+ indexed profiles on Instagram, TikTok and YouTube |
| Checking if followers are real | Yes. Follower authenticity estimates and audience quality scores | Yes. Audience analytics its reviewers rate highly |
| India and Tier 2 city depth | Yes. Creator discovery in India, including Tier 2 and Tier 3 cities | Partly. Indexes Indian profiles, though reviewers say small city listings need a manual request |
| Running the campaign in one place | Yes. Briefs, scripts, approvals and live posts on one board | Partly. There is a manage module, but contracting stays manual |
| Finding the post once it goes live | Yes. Automatic live post tracking, no creator tagging required | Yes. Collects content automatically, weaker away from Instagram |
| ROI and earned media reporting | Yes. Campaign reporting with estimated earned media value and ROI | Partly. Affiliate revenue tracking arrives on the $499 plan |
| Watching competitors and brand mentions | Yes. Competitor tracking and sentiment analysis in Hindi, Hinglish and English | No. Not something the product does |
| Getting creator contact details | Partly. Verified contact details for 30,000 vetted creators, not the whole index | Partly. 150 unlocked creator emails a month on the entry plan |
| Paying creators inside the platform | No. No creator payouts. You pay creators however you do today | Partly. Not on the entry plan. 0% fee applies up to $10,000 a year of payouts |
| Store and conversion attribution | Partly. Reporting only. No native store integration | Partly. Shopify integration, with affiliate tracking on the $499 plan |
| Starting without a sales call | Yes. Free plan, no card required | Yes. 14 days with no card, capped at 20 profile views |
What it costs to start
- CultureX
- Yes Free plan. Paid plans published, from $999 a month
- Modash
- Yes $199 to $299 a month at entry, published openly
Creators you can search
- CultureX
- Yes 400M+ public profiles on Instagram, YouTube and TikTok
- Modash
- Yes 350M+ indexed profiles on Instagram, TikTok and YouTube
Checking if followers are real
- CultureX
- Yes Follower authenticity estimates and audience quality scores
- Modash
- Yes Audience analytics its reviewers rate highly
India and Tier 2 city depth
- CultureX
- Yes Creator discovery in India, including Tier 2 and Tier 3 cities
- Modash
- Partly Indexes Indian profiles, though reviewers say small city listings need a manual request
Running the campaign in one place
- CultureX
- Yes Briefs, scripts, approvals and live posts on one board
- Modash
- Partly There is a manage module, but contracting stays manual
Finding the post once it goes live
- CultureX
- Yes Automatic live post tracking, no creator tagging required
- Modash
- Yes Collects content automatically, weaker away from Instagram
ROI and earned media reporting
- CultureX
- Yes Campaign reporting with estimated earned media value and ROI
- Modash
- Partly Affiliate revenue tracking arrives on the $499 plan
Watching competitors and brand mentions
- CultureX
- Yes Competitor tracking and sentiment analysis in Hindi, Hinglish and English
- Modash
- No Not something the product does
Getting creator contact details
- CultureX
- Partly Verified contact details for 30,000 vetted creators, not the whole index
- Modash
- Partly 150 unlocked creator emails a month on the entry plan
Paying creators inside the platform
- CultureX
- No No creator payouts. You pay creators however you do today
- Modash
- Partly Not on the entry plan. 0% fee applies up to $10,000 a year of payouts
Store and conversion attribution
- CultureX
- Partly Reporting only. No native store integration
- Modash
- Partly Shopify integration, with affiliate tracking on the $499 plan
Starting without a sales call
- CultureX
- Yes Free plan, no card required
- Modash
- Yes 14 days with no card, capped at 20 profile views
Sources and check dates sit beside the pricing and feature claims below. Everything here was reviewed in September 2026. Confirm current terms with the provider before you decide.
Free plan. No card needed.
With CultureX the campaign doesn't leave the platform
Search 400M+ profiles, shortlist, then send the brief. Scripts come back for approval, revisions happen in the same thread, and once the post goes live we find it ourselves rather than waiting for a creator to send a screenshot. Earned media value and ROI move as the campaign moves, and you can white label the whole board if a client is watching.
- 400M+ profiles and 35+ filters
- Scripts and approvals on one board
- Posts found automatically once live
- Competitor and sentiment tracking included
Free plan. No card needed.
What teams say about CultureX
“CultureX has given us the ability to monitor our brand and competitors in real-time, allowing us to react faster to market shifts.”
"CultureX helped cut influencer costs by 25% while keeping the exact same level of audience reach and engagement."
Free plan. No card needed.
How HealthifyMe tracked 2,000+ content pieces and lifted campaign ROI with CultureX
Read case studyModash is cheaper to start. Here's what that buys
CultureX
$999 a month
Growth, billed monthly. Annual billing is $5,994 a year ($499.50 a month). A free plan sits under both.
- Free plan, no card required
- Search, approvals, tracking and monitoring on one plan
- No monthly cap on profiles you can open
- Growth costs more than Modash Essentials
Modash
$199 to $499 a month
Then $14,700 a year for Enterprise limits.
- 300 profile opens a month at entry
- Payments and affiliates need the $499 plan
- 0% payout fee up to $10,000 a year
- Instagram, TikTok and YouTube only
Modash's public pricing page showed $199 a month at entry in September 2026 against a stated normal price of $299, and third party reviews during 2026 cite $299 to $399, so the list price moves. CultureX Growth is more expensive than Modash Essentials on any of those numbers.
300 profile opens, 150 creator emails and 100 tracked creators a month, per Modash's published pricing page in September 2026. Payments and affiliate management need the $499 plan, where the 0% payout fee applies up to $10,000 a year.
Free plan. No card needed.
Is search the job, or the start of it?
Choose CultureX if
- Your month is mostly approvals, revisions and client reporting
- You've hit the profile and email limits and want them gone
- You're hiring in India, in regional languages, outside the metros
- You want competitor and sentiment tracking next to your campaign data
You probably don't need CultureX yet if
- Search and audience data are the whole job
- Nobody on your team is chasing approvals or building client reports
- Your creators are in the US or Europe and outreach already works
Come back when the approvals start piling up.
Save your current shortlist from Modash, with the profile links or handles.
Look those creators up in CultureX and see what the audience data adds.
Run one campaign here before you decide anything about Modash. Check your renewal date first.
Free plan. No card needed.
Modash questions, answered
Is CultureX cheaper than Modash?
No. Modash Essentials is $199 to $299 a month and CultureX Growth is $999 a month, or $499.50 a month if you pay for the year up front. We’re the more expensive tool at entry. The reason to look at us is the campaign work and the India depth, not the price.
What can't CultureX do that Modash can?
Pay creators and run affiliate links, both of which sit on Modash’s higher plans. CultureX does neither. What we add is the approvals, live tracking and reporting that happen after the shortlist.
Does CultureX have more creators than Modash?
We publish 400M+ profiles and Modash publishes 350M+. Both index public accounts, so treat that gap as small. The difference that shows up in practice is India, particularly creators outside the big cities.
Can I bring my Modash shortlists over?
Save the handles and search them here. Run one campaign in each for a month if you want to compare properly, since the free plan costs nothing to test with.
Why switch if my main problem is running out of profile opens?
That’s the clearest reason to look. The caps are how Modash prices the product, so more searching means a bigger plan. Our plans aren’t metered that way.
Try it on your next campaign
Keep the search quality you’re used to. Add the approvals, tracking and reporting on the same screen.